Design for Good

Recently, I've been reaching in to some of the LA design community, hoping to build on my own work and expand my perspective and understanding of the bigger picture. There are some great things happening here that bring design and the needs of various LA communities together. One being an event called Design for Good LA sponsored by AIGA Los Angeles. This year was the 2nd of DfGLA's 24-hour Design Blitz, where 30 or so designers were placed in 6 teams, working on design solutions for 6 local non-profits.

About 3 weeks ago, 10am on a Saturday, we briefly met one another as our teams were named and assigned. Then, within moments, the team and I were interviewing our non-profit "clients" to get as much understanding of their needs as possible in order to start our work for them. Then, we spent the next 24-hours straight researching, strategizing, designing, and critiquing (and getting really goofy in the late/early morning hours) toward the solution for our client's needs. My team worked with Koreatown Youth and Community Center's Mid City preschool, Kids Town. They needed a new logo and a brochure. Our job as a team was to give Kids Town some much needed competitive edge in a very competitive preschool market. We could see how passionate and hard-working the reps from KYCC were, so we tried to put our equal best into creating something they could use and be proud of. It was an amazing process and I met some fantastic people.

Last night, each team presented their work to the non-profit clients and others from the design community. It was great seeing my team and our clients again, and to see how happy they were with our work. They had seen our work ahead of time and had already printed their new brochures and some business cards for an upcoming event, so we were the only team to leave the wrap-up event with our work in our hands.

Our clients responded to the work and showed the printed product after our presentation.

Our clients responded to the work and showed the printed product after our presentation.